Imagine being paid to travel the world by your employer just to check out the latest fashion trends in the fashion capitals of the life-like floral industry. That’s exactly what Assistant Artistic Director, Stacey Woolford, did in August 2010, compliments of Floral Image. Having recently returned to her childhood home of Chicago, Illinois, Stacey was given a brief to come up with Floral Image’s summer range, a task that she embraced with open arms. Armed with a camera and drawing pad, Stacey took every opportunity to find out what the fashion capitals are coming up with throughout London, Paris and New York. Evidence of her creative flair will soon be on show as the Company’s new summer range is released around Australia and in other parts of the globe.
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