Our People | Quality Artificial Flowers

FLORAL IMAGE STAFF

Founded 10 years ago in Australia as Distinct Decor, a rebirthed Floral Image has now become Australia's leading corporate brand in upmarket interior floral designs with a reach from Subiaco in Western Australia; Hastings Street in Noosa; to the corporate offices of Brisbane, Melbourne and Sydney. Of recent, our designs have found favour with the chiq retail sector in London, Brighton, Berlin and Christchurch, with the upcoming news of an exciting entry into the US market in 2011. Floral Image, the global market leader, now defines what is desirable in current upmarket interior styles when it comes to lasting floral designs.

Our focus has always been on satisfying both the contemporary & traditional markets with our Creative Director, Graeme Rutter, designing products for global appeal.

Managing Director - Ben Trussell

As Group MD, Ben Trussell is responsible for the expansion of the Floral Image brand within Australia and in recent times into the United Kingdom, European and New Zealand markets, matching suitable partners world-wide who share the passion for the Floral Image brand.

A Graduate of the University of Adelaide Commerce School, Ben spent his early years under the watchful eye of one of Australia’s leading industrialist families at Gerard Industries

Ben’s strengths in developing new markets in the Asia Pacific region were nurtured through the 1990’s working for the Scholle Corporation of Chicago before embarking on the establishment of Floral Image with Graeme Rutter.

Contact Ben for an opportunity to look at the Floral Image business model in your region.

Creative Director - Graeme Rutter

Graeme’s unique talent and modern vision have fuelled his rise as the leading creative force behind one of the world's fastest growing and innovative flower businesses.

Before relocation in Adelaide, Graeme was born into a farming community in the Australian Snowy Mountains. He spent his school days at boarding school in the Australian Riverina region and later became involved in the agribusiness in Albury, NSW.

Since establishing Floral Image, Graeme has worked closely with various partners worldwide to develop new products and materials introducing to the market some of the most outstanding floral designs ever produced.

Senior Artistic Designer - Christine Wynhoven

Christine has been with Floral Image since 2007 and brings to the company an outstanding history of floral concepts.

Christine’s earlier years were spent running successful businesses with Divine Flowers in The Stamford Plaza in South Australia followed by a partnership with David Jones retail stores in Adelaide.

During this period of her career, Christine ran weekly floral workshops in Adelaide’s chic seaside location of Glenelg.

Christine works closely with Graeme and Stacey introducing new concepts from inception to design to roll out in all global locations where Floral Image is established.

Assistant Artistic Designer - Stacey Woolford

With a flare for visual arts and photography, the self taught Stacey Woolford spent her formative years learning her craft at the University of Adelaide before beginning her career with Floral Image. As the understudy to Creative Director, Graeme Rutter, Stacey has successfully completed her first summer roll-out of designs that now grace the counters of many global restaurants and corporates including Moo Moo at Broadbeach, Australia, Jamie’s Italian in Brighton, East Sussex, UK, and the Rod Steward Polo Event in London.

After the completion of the autumn program with Floral Image, Stacy recently returned to her childhood home of Chicago, Illinois, to begin preparation for Floral Image’s summer range. Stacey has spent time in the London, Paris and New York fashion markets finding inspiration for the Company’s exciting new releases.